Onboarding Series - Part 2

Value Proposition

Part two in our Onboarding series looks at creating a compelling process that should immediately highlight the value that customers will gain from using your product or service.

It's not enough to simply explain the features; you need to demonstrate how those features will solve their problems and improve their lives.

Here’s three ways to help highlight your value: (Let's use "Xero" as an example for each of these).

• Immediate Value Demonstration: Does your onboarding process immediately demonstrate the value that customers will receive?  Provide quick wins or early successes to keep them engaged. (You can take a photo of your receipt and log it on your phone straight away. No more searching your car or handbag for it at month end!)

• Benefit-Oriented Messaging: Is the messaging benefit-oriented, rather than feature-oriented? Focus on the outcomes that customers will achieve, rather than simply listing the features of your product. (The more you can do on Xero, the less your accountant needs to do and less your charges will be!)

• Clear Call to Action: Is there a clear call to action that encourages customers to take the next step and experience the full value of your product or service? Guide them towards achieving their goals. (Save time & money - Get signed up withy Xero today!)

Put yourself in your customers shoes: “Is the value I will receive obvious?” If the answer is something other than a huge YES! then take some time to enhance your onboarding.

If the customer is clear on the value you are providing, they will tell people about it! Win Win!

Next week: Personalisation