"1 & Done" Marketing

Does "One & Done" Marketing Really Work? 

A key insight we consistently emphasise in our workshops is: Marketing is not "one-size-fits-all."

To truly connect with your customers, your marketing needs diverse messages, delivered strategically at every stage of the customer's unique journey.

Here's why a multi-stage approach is crucial:

• Subtle Introduction:

  • Before a customer even realises a need, subtly introduce your offering.

  • Focus on providing value and building familiarity, not a hard sell.

  • Think thought-provoking content that aligns with future needs.

• Speak Their Language:

  • Once a customer is aware of a problem, use their language.

  • Meet them where they look. (For example, building products in Tradie magazines, not LinkedIn).

  • Focus on building connection and trust.

• Address Triggers & Differentiate:

  • As customers actively consider solutions, address what triggered their initial interest.

  • Anticipate and overcome potential barriers or alternative solutions.

  • Clearly highlight what makes your offering stand out – your unique value proposition.

By strategically aligning your marketing with the customer experience, you build relationships and guide customers effectively. This approach transforms interest into engagement and ultimately, into loyal customers.

Are you ready to craft a marketing strategy that resonates at every step?

Contact us to learn more about our Customer Experience Mapping Workshops NOW!